Are you looking for an easy, free or but cheap ways to start building a stream of customers from online to your business online?

In this post I will share with you an easy way to build a sales funnel with WhatsApp, I will also share with you an easy and cheap paid advertising strategy that you can use to drive a steady stream of strangers, who are actually your ideal customers, to your business.

WhatsApp has become one of the most effective free marketing tools online today for small and medium scale business owners.

What most people don’t know is that WhatsApp doesn’t use to be this way.

It has always lacked the necessary marketing features which is why most businesses didn’t consider it as a tool on their marketing tool kit.

Since WhatsApp launched its new version of WhatsApp business in late 2018, WhatsApp has become an amazing marketing tool most small, medium and large business owners today are using to building and scaling their businesses online.

The WhatsApp business applications can be set up to serve as a customer service channel for your business, but one way I have used it (you too can use it) is to build a sale system (sales funnel) for a small or medium scale business like yours.

If you are looking for a way to build a sales system with WhatsApp, I will share with you 3 simple steps you can take to set up an effective WhatsApp sales system that drives a steady targeted flow of potential customers to your business.

Here are 3 steps process of launching A WhatsApp Sales Funnel to grow and scale your small or medium scale business.

  1. Setup WhatsApp Business App On Your Phone

This is quite simple, you can download the new WhatsApp Business App in your favourite app store, it’s free, no credit card required.

Once you have it installed on your phone all you need to is set up the initial setup just like you do with your normally personal WhatsApp

You will be needing a phone number, as usual, I recommend you use a phone number designated to your business, not a personal number.

I highly recommend you do what I call WhatsApp initial set up, make sure you set up the two-step verification to tight your security 

And also setup backup to happen every day on your WhatsApp business app, you can back up with your business Gmail, this is necessary so that you don’t lose your chats, contacts or resources of your business in case anything happens to your phone.

After the initial setup, quickly set up your profile.. logo, business name, business description, provide contact details, working hours and also product catalogues

After setting up your accounts, next you need to get your unique WhatsApp Click to Chat Link.

You can find it from the business tools at the 3 dotted at the top right of the chat tap

The click to chat link is one of the features in the new WhatsApp Business that has made the App a great tool for online marketing.

The click to chat link is what you will use to drive traffic to your WhatsApp sales funnel. 

  1. Optimize your WhatsApp unique Links (Social media, Google my business)

Now that your WhatsApp business is set up and ready and you have got your unique click to chat link, it’s time to start putting your unique link in front of people.

Start with sharing it everywhere possible online.

The best and free ways to optimize your unique link is to include your unique link in posts you post out there on social media.

Now, I’m assuming you don’t have a website, so first start optimizing your unique click to chat link in your Facebook page, Instagram, LinkedIn, Twitter, etc.

Optimizing Whatsapp click to chat link on Facebook

Anywhere in your social account setup that requires a website simply provide your unique link as your website address, do this to all your social media accounts and forums you have an account on.

When people visit your profile in those platforms and wish to learn more about your business they can simply click on your website which is now optimized with your unique WhatsApp link, your unique link will redirect those prospects to send you a direct message on WhatsApp and once they are on your chat list they are now leads to your business, like a potential customer you can market and remarket to them anytime any day, 

Safe tip

Don’t abuse the privacy policy of your customers.

Another free way to Optimize your Unique Whatsapp Link

Another free way to optimize your unique WhatsApp click to chat link is with the Google free business tool “Google my business

Google my business is a free business tool by Google that allows you to list your business and access Google top web platforms like Google search engine and Google map.

Optimizing Whatsapp click to chat link on Google My Business

It is quite easy to register or claim your business name on this tool, you can claim or create a free Google my business account here

Like most online platforms, there’s an option to provide a website address when setting up your Google my business profile, all you need to do here is to provide your unique WhatsApp click to chat link in replacement of the website address and that is.

When people are searching for terms related to your business on Google robust search engine your business is likely to pop out on search results and web users can click through your business listing to learn more about your business or offer, they can also click on your unique WhatsApp link to chat you up on WhatsApp.

These are different ways to get free traffic to your business with the WhatsApp click to chat link.

  1. Optimise your WhatsApp unique link in paid advertising campaigns.

If you have a little budget to spend on marketing for your business I recommend you try driving traffic to your WhatsApp sales funnel with paid advertising.

Paid advertising can help your business get in front of the right audience your business needs to grow and increase market share.

The amazing thing about paid advertising these days is that it is very cheap and easy to buy targeted paid advertising, with the help of platforms like Facebook and Google you can invest in a marketing budget to reach a detailed targeted set of audience for your business.

I highly recommend you try paid advertising, if not for anything, just to learn if it can work for your business.

The good thing with trying paid advertising for your business today is that you don’t have to break the bank to start buying advertising as an individual or business owner today.

With a small budget as low as N500 to N1000/$1 to $2 daily you can use platforms like Facebook or Google to drive targeted traffic to your WhatsApp sales funnel.

When it comes to using paid advertising to drive targeted traffic, there are steps to setting up a campaign

Things like:

  • Identifying your target audience demography, interest and behaviour and using these data to create a targeted audience 
  • Deciding on your budget and schedule for your campaign 
  • Getting your ads creative and copy ready
  • And the campaign creation itself.

I will be writing a post to explain these steps in detail, stay tuned.

Paid advertising is the easiest and most effective way to reach people with what you have to offer, you don’t have to ignore paid advertising for your business. I recommend you try it with a little budget and test things.

Remember marketing is mostly based on testing and learning what works and what doesn’t work.

It’s easy to build a sales system for your business today, gone are the days when not having a big budget and technology know-how used to prevent small and medium scale business owners from trying paid advertising for their business.

Today, you can build a sales system online, with the help of free tools like the WhatsApp Business App, you can build a funnel that will help you attract total strangers, ride them through the customer journey you have mapped out for them and hopefully convert them into buying customers for your business.

So, are you going to try the WhatsApp Business tool with Paid Advertising to build a steady stream of potential customers to your business? 

Are you optimizing WhatsApp business for your business?

Let me know what you think on the comments section below.

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Emmanuel Onyewuchi

Emmanuel Onyewuchi aka Digitalchuksemma is an Ex Computer Engr/Instructor turned Digital Mentor, a minimalist, Wished to be a father to 3 Kids from a loving wife. He founded the Digital Optimizers Hub in 2021 to fix the problem of an outdated educational system and lack of ICT and digital adaptability by young Africans. He has thought hundreds and Thousands of students ICT and digital skills in the classroom and online. Currently, he is the CEO and Lead Trainer at Learnvale,com, the new school online for the next breed of digital optimizers and is on the mission to help 100,000 people optimize digital tools and resources to build a thriving business that enables a freedom lifestyle.


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