If there’s one thing that is going to be affected by this COVID19 pandemic, it is definitely going to be The Global Economy and that will also reflect on how businesses operate all over the world.
The lockdown is forcing most people to understand the disadvantages of not having their business fully functional in the online world.
If you are thinking of taking the idea of taking your business online serious, here are some tips to help you strengthen your overall online marketing strategy.
Focus more on providing value than selling
One of the mistakes most people make while taking their business online is that they think the online world work the same way with the real world
Most people tend to be too selly when marketing online, and I understand where this is all coming from, in the real world when you come across a potential buyer as a salesperson your major goal will always be to sell to the buyer as possible as you can, you will want to figure out every possible way to convince the buyer to buy from you.
This is actually understandable because you might not have the opportunity to cross path with that buyer again.
But this is different from online marketing.
First, online marketing structure is different there are tools that can help you track and retarget any potential customers or client that comes in contact with your business or brand.
Secondly, your potential customers have wide access to the market online more than they do offline, if for any reasons they don’t like you or your brand they can easily Google your products or services and buy from other sources unless you are the monopoly of your market.
if you are going to expand your market share online beyond your friends and family to lots of potential customers for your products and services value-adding is a key strategy when it comes to implementing whitehat marketing online.
Providing valuable resource initially at no cost will help you attracting strangers who probably have not had of your business or brand before, transform and turn them into buying customers.
There are many ways you can provide value for your potential customers, you can do that with Demo, webinars, videos or blog post like this one you are reading where you can share valuable tips, guides or service that can be of value to your potential customers, all depending on the nature of your business or brand.
Focus on building relationships
Both online and offline, people want to buy from someone they know, nobody is ready to give out their hard earn money to a random strange who claims his or her product is better than other products in the market.
Relationship building is the fastest way to penetrate into your market through online marketing.
Relationship building can include little thing as replying to comments and chat of your potential customers in a helpful way to connecting with them in a level that makes them feel comfortable dealing with your business or brand.
Focus on building trust
Trust is one of the challenges most people face while conducting business online.
People needed to trust you to an extent before they can commit their money to you.
Trust is essential in overall business operations, but when it comes to running your business online trust should be on the top side of your priority scale.
To build trust with your potential customers online, you need to strategically drive people through their customer journey with your business or brand and this includes offering valuable resources and building the relationship that is already established.
Personally, how do you want to be treated when dealing with a business or brand online? answering this question can help you understand the best strategy to grow your business online.
The online world has come to stay ignoring to explore tools and resources that capable of helping you grow your business or brand is a grave mistake on the path of a business or brand, see how you can start using these 3 tips to grow your business in the online world.