How often have you heard the phrase ‘online business’ and what do you know about it?

In this article, we will look at the concept of online business, with the goal to help you understand what it’s all about, the opportunities that exist in it and tips on the basic steps to starting an online business.

What is Online Business?

Online business or e-business is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Wikipedia.

Online business simply means; doing the regular kind of business that is done in bricks and mortar buildings on the internet or through electronic enabled means. It’s all about using digital tools to do business.

Running an online business means you can showcase your product or services online, you can promote your products and services online, you can negotiate deals online and you can get paid online for products offered or services rendered with the help of digital tools and resources.

Running Online Business

While an online business might sound confusing and new to some people, it is something that is becoming so popular in our world today.

The advancement of digital tools like the internet and world wide web (www) has changed so many things including how businesses operate.

We are globally interconnected with the help of digital tools like the internet.

This is where the online business built its foundation, on the fact that we can now reach and interact with people all over the world just by clicking a button.

There are lots of opportunities that exist, especially to the common man, there are lots of business models to adopt when it comes to doing business in the online world.

Running and building a business today no more requires that you have huge resources to rent an office or build a physical structure as a shop or office, requirement as such as this has buried lots of dreams, people with great ideas but don’t have the resources to implement them have been left with no options than to forsake their ideas.

Today, anyone can run a viable business from the comfort of a bedroom with just some set of skills, products, laptop and internet connection and that is the era we are living in today.

3 basic steps to starting an online business

Do you want to start an online business? It’s much easier today, at least compared to 30 to 50 years ago.

Here are where to start:

1. Research to learn about what problems and challenges people are facing

One thing that is generally acceptable about business, whether done online or offline, is that business is all about solving problems.

Starting an online business entails providing products or services online that can help people fulfil their needs or overcome their challenges, business exits for the customers and the best way to start on the journey of online business is to taking time to find out the problem you want to help people solve.

The thing is starting a business generally requires a level of initiative, nobody is going to come begging you to help them solve their problems, a level of initiative will always be needed.

So you need to ask some questions in any given moment you want to start a new business online, given the current situation of things what problems are people having that you can help them solve?

When asking this question, also put into consideration that there are things people need but don’t always know they need them, you also need to be creative with your thinking.

2. Find a viable and workable strategy to work with

Whenever you find a business idea you want to execute online you need to figure out a winning strategy that is applicable to your idea.

There are lots of strategies that can be deployed when it comes to building a business online if you have broad knowledge about digital marketing and in-depth knowledge about 1 to 3 components of digital marketing, crafting a winning and viable business and digital marketing strategy online might be easier for you.

Also, the best way to learn about viable strategy around your business idea is to look out for competitors in your niche.

You might come across businesses with far more unrealistic strategies for you, but the goal here is to put into consideration your available resources and make the best decision when it comes to strategy.

3. Learn the skills needed to execute your solution

Online business is no barrier entry, a novice can come up today and decide to become an expert in the next 3 to 6 months in almost any given subject.

The days when you have to wait for approval before you validate yourself before thinking of helping other people is almost over.

When it comes to starting a business online the major challenges any individual can face is taking the initiative because even though you don’t know much about your niche or you don’t have the necessary skills to help people solve their problem you can always start improving yourself with the tools and resources available to you.

When you have figured out a problem in the society, give good attention to understand about the problem and what is required to provide solutions and once you have an idea kick into action, study, learn and execute.

The steps mentioned here might seem too basic but this is what it really takes to go from dreaming about saving the world to running a business that is really saving the world online in a small way.

Let me know your thoughts in the comments.

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Emmanuel Onyewuchi

Emmanuel Onyewuchi aka Digitalchuksemma is an Ex Computer Engr/Instructor turned Digital Mentor, a minimalist, Wished to be a father to 3 Kids from a loving wife. He founded the Digital Optimizers Hub in 2021 to fix the problem of an outdated educational system and lack of ICT and digital adaptability by young Africans. He has thought hundreds and Thousands of students ICT and digital skills in the classroom and online. Currently, he is the CEO and Lead Trainer at Learnvale,com, the new school online for the next breed of digital optimizers and is on the mission to help 100,000 people optimize digital tools and resources to build a thriving business that enables a freedom lifestyle.


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